Hot Now - Skincare Trends You'll See Everywhere


But what are the power techniques, ingredients and approaches to achieve it? Here are the top things rocking the skincare and beauty industry at the moment.


Mushrooms have become the “IT” skincare ingredient. There is perhaps no other naturally-occurring substance on earth as complex and versatile as the mushroom and the benefits of fungi are way more than just hippie nonsense. Numerous ingredients such as phenolics, polyphenolics, polysaccharides and vitamins show antioxidant, anti-ageing, skin whitening, moisturising, hair growth stimulating effects. So fungi-up your beauty routine in 2020, as this ingredient is going to be one of the biggest players in the skincare industry, and also one of the the key ingredients in one of our favorite brands - MÁDARA.

By the way, MÁDARA is originally from Riga, Latvia, which is particularly important, since I was born and raised in Riga and this magical place still has a big place in my heart! 


There is no doubt that green beauty, a sustainable approach and natural certified cosmetics are still riding a big wave and taking the skincare and cosmetics industry by storm. Right now, improving the quality of ingredients strictly means making them clean and good for you and the planet. Getting rid of the bad boys such as parabens and silicones is among the top priorities of every cosmetics brand that is truly following the clean approach. Consumers demand transparency and an ingredient list that they can read and understand without having an encyclopedia to hand. 


You probably already heard this buzzword. The focus is on promoting the natural collection of healthy bacteria and other microorganisms on the skin, to increase the skin’s immunity. Microbiota-balancing activities in the skin will be the key to targeting pollution concerns as well, by rebalancing our skin’s immune system and boosting the natural defence barrier. MADARA also strongly believes in maintaining a good microbiome and skin immune system.


Hopefully the SPF trend is nothing new to you, as this should form the basis of every skincare routine – without exceptions, in summer and also in winter! The sun is known as the biggest premature ageing agent, therefore products infused or topped with sunscreen filters is a must, and this tendency will never fade. Another rising trend is a sunless self-tan. “Fake tan” products allow you to get that post-holiday glow safely, with nature-derived ingredients, and without actually getting burnt in the sun.


You already know the damaging three letters UVA and UVB, but now you must remember one more dangerous combination – HEV (High Energy Visible or HEV light). So called blue light, emitted from our digital devices, is also bad for our skin and there is increasing data on the potential long-term harm it has on our skin. It poses potential skin harm via free radical generation and it can penetrate all the way to our dermis where the source of our collagen and elastin lies. It is found that millennials check their phone 150 times a day on average, which means that this is becoming a serious problem that the skin care industry is aware of. The number one cure for this problem is topical antioxidants in the form of skincare, as well as eating a diet rich in antioxidants that boost our skin’s defence against oxidative environmental damage.


Scientists estimate that pollution increases the amount of pigmentation, redness and wrinkles, and it is responsible for the first signs of ageing. Topical creams we apply on our skin, as well as cleansers, can minimise the particular matter that sits on our face and also tackle the detrimental ageing effects of pollution on the skin. The primary word here is antioxidants – they ward off harmful inflammation, fuel the cell’s energy stores and fight off the bad guys called free radicals.


It is great news that more and more customers are paying strong attention not only to the composition of ingredients of a cream, but also the bottle it comes in. Clean beauty should be a no-compromise issue, therefore clean, sustainably sourced packaging such as reusable containers that are environmentally friendly, recyclable, biodegradable, reusable or repurposed will keep on rising. MÁDARA shower gels packaging is made from 100% sugarcane plastic and toner bottle is 100% recycled plastic. We are proud and happy that there are brands that take packaging and environmental challenges seriously. 


The most-craved look to achieve is a perfect, natural glow that goes deeper than skin and truly cannot be enhanced or faked by a highlighter or other makeup product. Beautiful skin means an even, healthy, radiant complexion that can be achieved by multiple factors such as positive lifestyle choices (hydrating from inside and out, balanced diet, good sleep and activities) and an adjusted skincare routine that improves and boosts radiance in a natural way. To enhance the natural glow, illuminate and even the skin tone, try the MÁDARA Peel Mask which gives instant radiance with a nature’s super dose of active acids. Fruit acids and vitamin C from quince fruit, blended with hydrating lactic acid and soothing elderflower provides efficient exfoliation for bright, radiant and smoothed skin. Our favorite!


Let’s ditch the “FOR MEN” and “FOR WOMEN” labels – we all have skin, and it always requires some care, depending on the type or concerns that an individual may have. You don’t need permission to use a beauty product you actually need, and it does’t have to be packaged in bubble gum pink or electric blue to know it really works for you. You skin has its needs so it is good to have the freedom to give it whatever it requires.


Simple living is becoming the top trend not only in lifestyle, but in skincare as well. It means streamlining the routine and saying yes to a more simplified regimen by choosing simple but effective ingredients and understandable product compositions. Less is more!