“There are many great websites curating skincare and selecting cooler, better brands,” - you might say. That is why SKIN MATTER has a strong vision in terms of do’s and don’t:
Skincare & Self-care focus only, no make up!
No big claims that often lead to empty product promises. Instead, focus on natural science & let ingredients talk for themselves.
No unrealistic prices. If something is unreasonably overpriced, you most likely are paying for fancy marketing.
Sustainability can be sexy, stylish and cool.
European brands only.
Natural skincare can be a fun and colorful experience.